Our Family Aims

Richard, Jane and Andrew Kershaw - the Fifth and Sixth Generations of our Brewery

Aim 1 – Remain Independent

To remain an independent family owned and family led business operating at our historic Victorian brewery.

Aim 2 – Award-Winning Beer

To be a successful brewer and pub operator producing award winning beers and lagers and continue to increase brewery volumes with the aim of being the largest and most respected independent brewer in the North West.

Aim 3 – Great People

To treat our staff, licensees and their staff, customers and suppliers with fairness and consideration for their wellbeing and to embed those values within the company.

To recruit quality staff and train and develop them to achieve their potential.

Aim 4 – Run Fantastic Pubs

To make all our pubs attractive, welcoming and staffed by people committed to providing great service, well kept beers and excellent food to ensure customers leave happy and look forward to their next visit.

To position each of our pubs at the heart of their local community.

To manage and develop our pubs to enhance their individual character and to expand the estate with predominately freehold acquisitions as suitable opportunities occur.

Aim 5 – Expanding Free Trade

To continue as a thriving Free Trade Independent drinks supplier. Offering a full range of our own and other brewer’s beers, wines, spirits and soft drinks to Independent Operators, providing excellent service and business advice to all our customers.

Aim 6 – Long-Term Business Decisions

To make business decisions to ensure long term sustainability and manage the company with short informal lines of communication enabling adaptable and flexible decision making and to encourage new and progressive ideas. We manage and operate the company with a respect for the environment.

Aim 7 – Charity

To continue the tradition of giving back to the people of Manchester and the North West by supporting local charities and people, alongside our continuing support for The Christie Hospital and Holt Radium Institute, which goes back to 1914.