Digital Marketing Lead

Love Beer? Love Pubs? Love Digital Marketing? Look no further, you could be about to join one of the largest independent family breweries & pub co in the North West.

We’re looking for a confident and strategic Digital Marketing Lead to join our growing Marketing department.  Reporting to the Marketing Manager, you will be second in command for the team, primarily looking after the digital strategy but involved with all aspects of Marketing for the 127-strong pub co, brewery and beer brands.

The role will help deliver a coherent, consistent digital experience for customers, to ensure our strategy delivers, maximises engaged reach with audiences, delivers content of the highest creative quality, and drives traffic around the Joseph Holt pub and beer range.

This is an incredible opportunity to develop your editorial, strategic and creative skills within the digital marketing discipline, as the lead for one of the North West’s leading independent family breweries.

A bit more about the role…

Website & SEO Management

• Manage and maintain the company website and brands including Hotels by Holts & Holts at Home online brands, ensuring all content is up-to-date, optimised, and aligned with brand and campaign activity.
• Work with developers or internal teams to implement technical updates and improvements (e.g. UX enhancements, landing pages, plugin management).
• Monitor site performance (speed, uptime, usability) and resolve issues as needed.
• Implement SEO best practices and optimise pages for organic search visibility.

CRM & Email Marketing

• Own the CRM platform (Atreemo), managing customer data, segmentation, and campaign automation.
• Plan, build, and report on email campaigns that drive engagement, conversion, and retention.
• Ensure data compliance and GDPR best practice is maintained.

Digital Campaign Support

• Collaborate with the marketing team to deliver integrated campaigns across paid social, email, and digital content.
• Support the planning and execution of digital advertising (PPC, paid social, retargeting), working with internal stakeholders.
• Contribute to campaign reporting and analysis, using Google Analytics and other platforms to measure performance and inform future activity.

Content & Digital Asset Management

• Manage digital content including blog posts, product pages, downloadable assets, and more.
• Ensure all digital content is brand-consistent and optimised for user journey and SEO.
• Support multimedia content creation (images, videos, animations) by briefing creatives or editing basic assets in Adobe Suite.

Data & Insight

• Monitor digital KPIs and produce regular reports on website traffic, user behaviour, CRM performance, and campaign effectiveness.
• Use data insights to make informed recommendations and continuous improvements across all digital channels.

What we need from you…

• 2-4 years’ experience in a digital marketing role
• High level of written communication for online communities to make every page compelling and digital ready
• Proven experience managing and updating websites (WordPress & WooCommerce).
• Strong understanding of CRM systems and email marketing platforms.
• Confident using Google Analytics, Google Tag Manager, and SEO tools (e.g. SEMrush, Screaming Frog, or Moz).
• Basic HTML/CSS knowledge is a plus.
• Creative mindset with strong attention to detail.
• Comfortable working as part of an integrated marketing team.
• Excellent communication and time management skills.
• Possess a full clean driving licence

What’s in it for you?

• Competitive salary based on experience
• 28 days holiday a year + 5 bank holidays
• Company discount card – 20% off food and drink when purchased together. 20% off accommodation
• Company-wide celebrations and awards – Christmas & Summer Parties, Various fundraising events and Star of the Month
• Company Contributory Pension Scheme
• Employee Assistant Programme – available 24/7, 365 days a year
• Incredible external discounts and rewards scheme
• Ongoing training and extensive induction
• Free onsite parking
• The chance to gain a qualification through our apprentice scheme
• Long Service Awards – 10, 20, 30-, and 40-year awards

Salary and to apply:

Salary: Competitive, dependent on experience

Location: Joseph Holt Brewery in Manchester with some travel expected to pub sites

To Apply: Please email your CV and application to [email protected]

Please note: Don’t wait for the deadline, we’re actively recruiting and interviewing for this role now

Thank you and good luck!